People skateboarding and standing at a concrete skate park at dusk, with a beach and ocean in the background.
Two women skateboarding on a concrete skate park while a group of people watches in the background.
A skateboarder in a black outfit and white shoes glides across a skate park with a bowl and ramp. Several other skaters and spectators are present, some sitting and some standing, with a sunset or sunrise sky in the background.

The Story Behind the Movement

FLOW 88 was born from movement — not trends.

From salt water and snow lines, from pump tracks and long runs, from art studios and quiet moments of stillness. It came from years spent learning when to push… and when to let go.

Founder Christina McGrath grew up moving through worlds where rhythm matters. Surfing taught her timing. Snowboarding taught her edge control and trust. Skating taught her creativity and style — how to read terrain, how to adapt, how to fall and get back up without losing flow.

But it was art that slowed everything down.

Through painting and creating, Christina learned that the most powerful moments aren’t forced. They emerge. They arrive when you’re present enough to let them.

Later, as a high-performance coach working with athletes and high achievers, the same truth kept showing up:

The ones who last…
The ones who move with style…
The ones who perform at their best…

They don’t force it.

They flow.

FLOW 88 is the intersection of all of that.

The number 88 represents infinity — continuous motion, no beginning, no end. A reminder that flow isn’t something you switch on and off. It’s a way of moving through life.

Rooted in Matakana, where coastal energy meets creativity, FLOW 88 reflects a lifestyle shaped by nature, movement, and community. From the pump track to the ocean, from the hills to the studio floor — it’s about reading the line in front of you and trusting yourself enough to take it.

This isn’t fast fashion.
This isn’t hype culture.

Each piece is designed to be worn, lived in, and moved through.
All-cotton garments. Limited drops. Handmade tags.
Some skate decks carry original artwork underneath — meant to be ridden or hung, scratched or still.

Because art isn’t precious.
And style isn’t loud.
It’s earned.

FLOW 88 stands for power, not force.
For style over speed.
For presence over pressure.

It’s for surfers waiting for the right wave.
Skaters finding rhythm on concrete.
Riders carving clean lines in the snow.
Creators, movers, and thinkers who know that real confidence is quiet.

FLOW 88 isn’t just something you wear.

It’s how you move.

Ride the line.
Flow over all.

— Christina McGrath

Coach & Director

A woman standing on a skate park, holding a skateboard, with a bright sun in the sky and trees in the background.